BRAND New Year

The beginning of any new year always stirs up thoughts of new beginnings. And while the year is definitely new, your recruitment isn’t.

Now, I am addressing my brothers and sisters in Christ who have been saved for any given amount of time. The day of salvation was when you were recruited.

You were recruited to represent, talk about and to share the love of Christ. You are on a mission to tell of the good news; to spread the gospel of Jesus to the world. Your assignment is never intended to be a covert operation. As freely as you have received, freely you should give (Matthew 10:5-8).

Child of God, you are a BRAND ambassador.

The term brand ambassador is mostly used in the marketing and business world. Brand ambassadors are recruits who go beyond mere awareness; they live to positively represent and influence an audience regarding an organization’s operational mission, goods or services. They are key advocates taking optimal opportunity to promote the “brand” because they genuinely care about what is being offered. Simply put, they live and breathe the brand, using the best tools to reach the masses.

Businesses seek and hire the right brand ambassadors because they know that when these delegates get the word out, their business’s reputation of what can be experienced or expected is going to be received by their targeted audience. An ambassador’s message goes beyond a well-scripted sales pitch.

So, I say again, you are a brand ambassador. And the brand? Jesus (of course) and the covenant of grace and truth that we freely enjoy.

God chose you for this ambassador position because He knew that as you share His Son with His targeted audience (the world), your testimonials would be the best tools in your personal tool box.

No one else can share your experience. No one knows your history better and no one can refute it. Testimonials are the first nuggets in your personal campaign to touch a lost world. All Christians are to embody the love of Christ—a love that translates us out from the tyrannical rule of darkness (Colossians 1:13). Our passion and authenticity are intended to create a connection with those who hear our love story.

For it is Christ’s love that fuels our passion and motivates us, because we are absolutely convinced that he has given his life for all of us. This means all died with him, so that those who live should no longer live self-absorbed lives but lives that are poured out for him—the one who died for us and now lives again. And God has made all things new, and reconciled us to himself, and given us the ministry of reconciling others to God. 2 Corinthians 5:14-15, 18 TPT

I understand that we all endure times of hardship, loss and intense pain that sometimes may cause us to withdraw; however, as Christians we know that these experiences are but a temporary affliction in light of an eternal glory (2 Corinthians 4:17). We have a hope that God is the God of His word (Numbers 23:19, Psalms 89: 34, Isaiah 40:8, 2 Timothy 2:13). The lost don’t have this hope.

Books, podcasts, familiar pastors and bible teachers all have their places in ministry and can do the job of reconciliation quite well. We know this because we have read books, have listened and have gleaned from others ourselves. But if you think your narrative is not as noteworthy as all the Billy Grahams, Andrew Wommacks, and Joyce Meyers out there—think again!

We have all been given the ministry of reconciliation. We are all brand ambassadors. Period.

The days of Noah are prevalent today, more so if you consider the vast reach of today’s technological advances. The wretchedness and the intentions of the unsaved pervade the world in an instant.

This is why our testimonials are vital! Testimonies of His love, His grace, His redemptive plan. It is the truth and every hopeful intention of the saved that need to be ringing the loudest in our culture. We need to be as Noah, a preacher of righteousness (2 Peter 2:5).

Therefore, since we have this ministry, just as we received mercy [from God, granting us salvation, opportunities, and blessings], we do not get discouraged nor lose our motivation. 2 Corinthians 4:1 AMP

Brand ambassador, as we enter this new year, let me encourage you to keep on keeping on. If your light has dimmed somewhat from personal hardship, be reminded that as you read and breathe, God’s plan for you is not over. There are people around you who need to hear the “Jesus” you have experienced.

We are in kingdom business with our loving Father as CEO. He has entrusted us with His voice and we are called to influence people as we promote Jesus. Let our testimonies, our personal victories, our loving experiences in Christ perpetually burn in the ears of those around us. Let us love people unto life, not unlove people unto death.

Since we have the same spirit of faith, according to what is written, “I believed and therefore I spoke,” we also believe and therefore speak, … 2 Corinthians 4:13 NKJV

Word-of-mouth ministry never goes out of style! That was Jesus’ best tool too (John 14:24-25).

I pray you are passionately, resolutely attached to your Brand in this brand-new year. As you tenderly and boldly speak with conviction to those in your circles, I pray they will see the true and authentic Jesus in and through your life. His Spirit dwells in you and empowers, strengthens and is always encouraging you.

God is making His appeal to mankind through us; therefore, brand ambassadorship is our vocation and Jesus our declaration!

We are ambassadors of the Anointed One who carry the message of Christ to the world, as though God were tenderly pleading with them directly through our lips. So we tenderly plead with you on Christ’s behalf, “Turn back to God and be reconciled to him.”  2 Corinthians 5:20 TPT

 Blessings to you in 2020!

Showing 2 comments
  • Ashleigh

    Amen! Thankful for this perspective and message!

    • Patty Avila

      Amen!Thank you.

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